SEO, also known as Search Engine Optimization, is the process of gathering free and organic traffic in search results on search engines. In other words, SEO is the practice of increasing both quantity and quality of the organic traffic to your website through organic search results.
The main two criteria of having a higher ranking on search engines such as Google, Bing, Yahoo or Yandex are the relevance of your contents and the authority of your website. Authority is measured by analyzing the number and the quality of backlinks from other web pages.
SEO focuses on organic (non-paid) search results in rankings. Therefore, SEO is the work of optimizing websites to make them having higher positions on search engine result pages (SERPs).
Search engine optimization (SEO) is the simplest way of ensuring higher positions in organic search results. All you need to do is follow the instructions of SEO techniques to build an SEO friendly website. This is a beginner’s guide to understand the basic dynamics and mechanisms of SEO.
Key Elements of SEO
Quality of organic traffic is the first key element of SEO. You can attract many visitors on internet, but if they are coming to your website only because Google says them you have relevant results and therefore your website is a resource, however they are looking for the same keywords for other interests, this is not a quality traffic.
For instance, someone who makes a search for Amazon Rainforests would probably see Amazon.com on first ranking. So, he/she will leave the website because he/she does not find a relevant result on this website. Instead, you want to attract visitors who are interested in services that you offer.
Quantity of traffic is the other key component of SEO. Once users visit you’re your sites from the search engine result pages (SERPs), your organic traffic would increase and more traffic is always better. However, you have to keep this traffic in your website, otherwise it would increase the bounce rate of your website, which make Google thinks that the visitors could not find the stuffs that they were searching in your website. Therefore, Google would mark your website irrelevant, which will affect your website SEO score negatively. So, you have to give importance quantity of traffic as well as quality of traffic.
The organic results and traffic of a website is crucial for SEO. Therefore, it is important to understand the working algorithm and dynamics of SEO. Here’s how SEO works:
Search engine crawlers visit your website and gather information about the contents that your website contains. Then, they create an index with your contents on search engine such as Google, Yandex and Bing. There are lots of criteria to have a position in search engine result pages (SERPs).
There are mainly two basic elements of SEO. These are Onsite SEO (or On-page SEO) and Offsite SEO (Off-page SEO).
Onsite SEO contains keyword research, technical auditing, onsite optimization, content optimization and user experience (UX). On-page SEO elements have effects directly on your website. The structure of your website, your site speed and the contents in your website are important to make your website SEO friendly.
On the other hand, offsite SEO depends on backlinks and content marketing. The quantity and the quality of websites that link your website is crucial to have higher positions in Google search results. These websites also must be relevant to contents in your website.
All in all, after finishing technical auditing regarding Google’s algorithms, you must keep your contents fresh and alive. Your website must have contents that relevant to your potential visitors, you have to attract them and keep them in your website. You must not try to fool Google. You must have long-term strategies to have higher positions on search engine result pages (SERPs). Do not forget that, you cannot make higher your ranking and increase your organic traffic in one day. You must be patient and make plan for long terms.
At final, you will get the results that you desired. The last but not the least, try to make your website SEO friendly and user friendly. To achieve this, you must check the list of technical SEO guide and make sure you have done all needed stuffs. Then you must refresh your content and keep them updated. Do not forget that technical SEO is the king, but content is the queen.
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